United Paint formulates, manufactures and markets coatings for interior applications worldwide. The goal was to create a new website that was simple, product driven and mobile-friendly. They also wanted their content to be in an easily digestible format.
As the lead designer, I worked directly with the client and developer. After designing the homepage I then created the interior pages with the approved look and feel. My responsibilities included: research, concept development, wireframing, prototyping, UI/UX design, website design and style guide.
The new United Paint website uses brief messaging to bring the main points home and duotone images for the Market segments. Its module design plays off their logo in a fun yet sophisticated way tieing everything together.