Background
Lipari Foods is a regional full-line deli, bakery, packaging and grocery distributor, servicing 25 states. The goal was to create a website that better showcased their brand, more modern, accessible information and better filtering options for their products.
My Role
As the lead designer, I worked directly with the client. After wireframing the homepage and a few key pages I then went on to design with the approved look and feel. My responsibilities included: research, sitemap, concept development, wireframing, prototyping, UI/UX design, website design and style guide.
Solution
The new Lipari website is clean and easy to navigate. We wanted to better represent their brand so by using their brand colors, fonts and shapes we were able to create a playful yet business casual design. We made sure that the most important actions were at the top of the page. The layouts/modules were designed so more content could be added in the future. Made sure that the news section dynamic and had filtering options. We also gave them more in depth filters options through product search and PDF downloading capabilities.
