Infinity and Ovation Yacht Charters (IOYC) is a luxury cruise line along the international waterway of Lake St. Clair and the Detroit River. The goal was to create a new website that was mobile-friendly and image/video driven. Overall they wanted to provide a friendly and informative user experience.
As the lead designer, I worked directly with the client and developer. After designing the homepage I then created the interior pages with the approved look and feel. My responsibilities included: research, concept development, wireframing, prototyping, UI/UX design, website design and style guide.
The new IOYC website is modern and easy to navigate. We cleaned up the navigation and added a wavy hamburger menu which plays off the water theme. It’s full-width images and module design highlights their events while providing users with a better mobile experience.